VR in Design

Best practices for VR in the Automotive Studio.

3D Environment vs HDRI Dome

VR gives us the ability to digitally build a world that can inspire and compliment the design process. It not only enhances the VR experience, it gives us the ability to interact with the car in ways an HDRI dome will never be able to. Adding levels can give us different perspectives and vantage points that help fully appreciate the design. 


Feature 1

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec ac fringilla turpis. Donec eget risus diam. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus. Mauris egestas at nibh nec finibus. Nullam sit amet nisi condimentum erat iaculis auctor.


3d Environment 

A 3D Environment gives us a whole new level of VR interaction. It gives the user a sense of space and immersion. Every 



An HDRI dome lacks depth and is distracting to the experience. It limits our ability to use the space in a meaningful way. It is merely a distorted background that does nothing to improve the design process or interaction with this new medium.